Influencer Marketing on a Budget: How to Find Low-Cost Influencers for Your Small Business in 2023

April 25, 2023

Influencer Marketing on a Budget: How to Find Low-Cost Influencers for Your Small Business in 2023

Are you a small business owner looking to leverage the power of influencer marketing in 2023? Finding influencers to promote your business can be a great way to increase brand awareness, but it can also be expensive. However, there are ways to make influencer marketing work within your budget.

In this blog post, we’ll explore how you can find low-cost influencers to help promote your small business in 2023. You’ll learn where to look for influencers, what to look for in a good influencer, and tips for working with them to get the most out of your influencer marketing campaigns.

What is influencer marketing?

Influencer marketing is a type of marketing strategy that focuses on using influential people and their networks to promote a brand or product. Influencers can be celebrities, industry experts, social media stars, or simply people with large followings on social media. By leveraging influencers’ personal networks and reach, brands are able to more easily engage with potential customers in an authentic and meaningful way.

In essence, influencer marketing involves working with influencers who have already established credibility and trust with their audience. These influencers then create content featuring the brand or product, which is then shared on their social media profiles or other platforms. This content usually includes reviews, videos, or promotions. The goal is to drive awareness and engagement around the brand or product.

The influencer industry has grown rapidly in recent years, as marketers have come to recognize the potential of this powerful marketing strategy. It is estimated that spending on influencer marketing is set to reach up to $15 billion by 2022.

Why should you care about influencer marketing?

Influencer marketing is an effective way for small businesses to gain exposure and increase brand awareness. With the help of influencers, businesses can reach a much wider audience, as influencers have built-in credibility and trust from their followers.

Moreover, influencer marketing is relatively low cost compared to traditional marketing mediums and can be tailored to any budget. Additionally, when compared to other forms of advertising, such as print or radio, influencer marketing provides more personal engagement and conversation with potential customers.

Finally, influencers have the ability to create original content that is specific to your business, which can be shared with their followers and provide valuable word-of-mouth exposure.

As technology advances, it’s becoming easier than ever for small businesses to access the power of influencers. However, finding the right influencers for your particular product or service may take some time and effort.

Here are some tips for locating influencers who can promote your small business without breaking the bank in 2023

Making Influencer Marketing Cost – Effective

With such potential for growth, it’s no wonder more and more businesses are turning to influencers to promote their products and services.

However, many small business owners are understandably concerned about the cost associated with working with high-profile influencers. Fortunately, there are several ways to find low-cost influencers that will still get your message out there effectively.

Where can you find low-cost influencers?

Finding low-cost influencers for your small business is easier than ever with the number of platforms available. When searching for influencers, it’s important to remember that they come in all sizes and forms. You don’t have to work with the biggest names in the industry, as working with more niche influencers can often provide better ROI.

Consider influencers who are already interested in the same topics and products as your small business. This will help you create content that resonates with their followers and increases engagement.

You can find inexpensive local influencers through platforms aligned with your marketing goals.. You can search for local users based on keywords related to your product or service, then contact them directly about potentially partnering with your business.

You can start by searching for potential influencers on social media sites like Instagram, Facebook, and YouTube. Additionally, many influencer networks offer cost-effective services that match your business goals with the right influencers.

Look for influencers who are local to your area. Local influencers often have smaller but more loyal audiences and are more likely to be open to negotiation and collaboration.

Ultimately, there are plenty of ways to find affordable influencers without breaking the bank.

Working with Micro-Influencers

One way to find budget-friendly influencers is through micro-influencer networks. These networks offer small business owners access to hundreds of influencers at once, all of whom typically charge less than traditional influencers due to their smaller followings. You can also find cheaper influencers through sites like Fiverr and Upwork, where you can search for creators based on budget and specific criteria like location or interests.

You should also look into micro-influencers who are just starting out in their career. They are usually more willing to negotiate on price and they can often provide better engagement since their followers are highly engaged.


illure Influencer Marketing
Need some help getting a kick start on your influencer marketing strategy? At illure, we work with you on your influencer strategy from concept to completion. Whether you are launching a new product, looking to create buzz around your brand or wanting to take your current offerings to the next level. With your brand character in mind, we strategise a creative, innovative and engaging campaign proposition to bring to our selected influencers.

Tired of blindly spending big budgets on traditional media platforms? Your audience is online, and we know how to successfully reach them. Harness the power of influencer marketing. Our focus is on targeted and strategic campaigns that put your product in front on the screens of a more relevant and aligned audience.


Influencer marketing can be a great way for small businesses to gain visibility and attract new customers. By following the five key steps outlined above – determining your goals, researching your target audience, finding the right influencers, creating compelling content, and measuring your results – you can create a successful influencer marketing strategy that will help grow your business. Keep in mind that it takes time to build relationships with influencers and get them to post about your product or service, but the effort is worth it if you are looking for long-term success.


How do you contact an influencer?

Reaching out to an influencer is one of the most important steps when it comes to influencer marketing. After researching and finding an influencer that is a good fit for your small business, you’ll want to make sure you contact them in the right way.

When reaching out to an influencer, the most important thing to keep in mind is to be professional and respectful. You want to ensure you approach them the right way and don’t come off as too pushy. It’s also important to make sure your message is concise and clear.

The best way to contact an influencer is usually through email or direct message on social media. You can find their contact information on their website or social media profiles. If they have a contact form, make sure to fill it out correctly and provide all the necessary information about your small business and what you’re looking for.

Once you have their contact information, it’s time to write a message. Make sure you introduce yourself and explain why you’re reaching out to them. Talk about why your brand aligns with theirs and how you think it would be mutually beneficial to work together. If you have any offers or incentives, let them know.

Be sure to include any relevant links that are related to your message so that the influencer can get a better understanding of who you are and what your brand stands for.

Once you have sent your message, give the influencer some time to respond. Remember, it’s important to be patient and not send too many follow-up messages. Let them reach out to you when they’re ready!

What should you look for in an influencer?

When it comes to choosing an influencer to promote your small business, it is important to take the time to research and select the right person.

Here are some key qualities to consider when looking for an influencer:

  1. Relevancy – The influencer you choose should have a following that is relevant to your target audience and industry. The influencer’s content should also be in line with your product or service.
  2. Reach – An influencer’s reach, or the number of people they are able to reach through their content, is important when considering who to work with. The influencer’s reach should align with your own goals and objectives.
  3. Engagement – Engagement is one of the most important factors to consider when selecting an influencer. Look for someone with a high level of engagement from their followers, which means that their followers are engaging with their content and actively participating in conversations.
  4. Credibility – You want to be sure that the influencer you choose is credible and trusted by their followers. Look for someone who has a track record of producing quality content, delivering on commitments, and responding positively to feedback from their audience.
  5. Authenticity – People today are more savvy when it comes to spotting sponsored content, so make sure the influencer you work with is genuine and authentic in their content and interactions.

By taking the time to find the right influencer, you can ensure that your campaign reaches the right audience and yields the best results.


How do you negotiate with an influencer?

Negotiating with an influencer can be a tricky process, especially if you are new to working with them. Fortunately, there are a few tips that can help make the process go more smoothly.

Budget – First and foremost, it’s important to have a clear understanding of your budget before starting negotiations. This will give you an idea of what you can and cannot afford in terms of services and compensation.

Time Restraints – It is also important to consider how much time the influencer will need to complete the work. This can help you decide how much to offer them for their services.

Once you know your budget and timeline, it’s time to start negotiating. You should start by offering a rate or fee that is fair and reasonable for the services you are requesting. It is also a good idea to be upfront about any incentives or bonuses that you may be able to offer. This could include things like exclusive discounts, product samples, or exclusive access to content.

It’s important to note that many influencers have standard rates, so if your budget doesn’t fit into that range, you may need to be flexible with your expectations or offer additional incentives to ensure they work with you. Additionally, be sure to agree on an appropriate timeline and any specific deliverables that must be completed in order for payment to be made.

Negotiating with an influencer can be a daunting task, but with a clear understanding of your budget and expectations, it can be an effective way to get the most out of your influencer marketing efforts. By communicating openly and coming to an agreement that benefits both parties, you can foster a successful and long-term relationship with the right influencer for your business.

What are some final tips for working with influencers?

  1. Vet Your Influencers: Before engaging with an influencer, make sure they are the right fit for your brand. Research their content and make sure they align with your values.
  2. Be Clear About Expectations: Once you’ve decided to work with an influencer, make sure both parties know exactly what’s expected of them. Create a contract to ensure that everyone understands the terms of the agreement.
  3. Monitor Performance: Track the performance of your campaigns and analyze the data to understand what’s working and what isn’t. Make sure you’re getting a good return on investment from your influencer campaigns.
  4. Track Engagement: Pay attention to how well your content is being received by followers. Monitor engagement metrics such as likes, comments, and shares to get an idea of how successful your campaign has been.
  5. Offer Incentives: Offering incentives such as discounts or free products can help motivate influencers to promote your brand. This can be a great way to reward influencers who have consistently delivered results.
  6. Be Responsive: Make sure you are responsive when it comes to replying to influencer inquiries and comments. Being responsive will make them feel valued and more likely to continue promoting your brand.


Influencer marketing is an important part of small business success in 2023, but it doesn’t have to break the bank. With a bit of research and creativity, you can find low-cost influencers to promote your business.

When searching for influencers, make sure you consider the type of content they produce, their audience, and their engagement rate. Finally, be sure to negotiate a fair deal with them, taking into account their time and effort.

If done right, influencer marketing can be an affordable and effective way to boost your small business’s visibility and reach.

Social Media Advertising Agency for Your Business
We turn social media advertising into a key lead generation tool! Our highly tailored social media advertising campaigns allow your business to reach ideal customers through the networks they already frequent on a daily basis; Facebook, Instagram, TikTok and LinkedIn.

Social media advertising has become one of the most cost effective ways to reach new customers and grow your business. We deliver high performing ads that drive leads to your website.
Jordan Cannon: Marketing Specialist



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