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How to Use Instagram to Grow Your Small Business

Jordan
April 15, 2023

How to Use Instagram to Grow Your Small Business

Are you a small business owner looking to increase your customer base and grow your business? Instagram is a great platform for doing just that. With over 1 billion monthly active users, it is one of the most popular social media platforms and offers unique opportunities for small business owners to grow their brand. Instagram can be a great platform to reach new potential customers, and it’s important to use it strategically.

In this blog post, we will provide you with practical tips on how to use Instagram to build your small business. From creating an effective profile to understanding the basics of using hashtags, we’ll walk you through the process of utilizing Instagram to increase your visibility and reach more customers.

Set Up and Optimise Your Instagram Profile
If you are using Instagram for your small business, it is essential to make sure that your profile is set up and optimised correctly. Your profile should include your company logo, a brief description of what your business does, and any relevant contact information. It is also important to include links to your other social media accounts, website, and blog. Additionally, you can also add a link to a shop page if you are selling products directly through Instagram.

Once your profile is set up, it is essential to create a consistent brand image across all of your accounts. This means using the same images, colours, fonts, and style across all of your platforms. Doing this will help customers quickly recognize and identify your brand. It will also make it easier to build a loyal following who will recognize and engage with your content.

Lastly, make sure to respond to comments and messages from customers in order to create a personal connection with them. Doing this will make customers feel valued and appreciated which will lead to more engagement and loyalty in the long run.

By following these steps, you will be able to ensure that your Instagram profile is set up and optimised properly. This will help you to grow your small business and increase engagement with potential customers.

Optimise Your Instagram Link-in-Bio
Having a link in your Instagram bio is essential for growing your small business, as it’s the only place where you can put an external link. You should take full advantage of this and ensure your link is properly optimized.

Here are a few ways to optimize your link in bio:

  • Use a custom URL shortener such as Bitly or Rebrandly. This will allow you to track clicks, which will help you measure the success of your campaigns.
  • Make sure your link matches the message of your post. If you’re promoting a blog post, link directly to that post rather than a generic home page.
  • Include a call-to-action in your post. Encourage users to click on the link in your bio with phrases such as “Click the link in our bio to learn more!”
  • Take advantage of link tracking services. These services will allow you to track each individual link and measure its success.
  • Update your link regularly. It’s important to keep your link up-to-date so that users don’t land on an outdated page or one that’s no longer relevant.

By optimizing your link in bio, you can easily increase the visibility of your business and get more people clicking through to your website. Take some time to review your link and make sure it’s properly optimized for maximum impact.

 

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Use High Quality Images
Using high-quality images on Instagram can be an essential part of making sure your business looks professional. High-quality images are usually clear, sharp and well lit. The better the quality of your photos, the more likely users are to engage with your posts and show interest in what you have to offer.

To make sure your photos look their best, use a camera that has at least 8 megapixels and make sure you use natural lighting. It’s also important to take the time to edit your photos to ensure they look their best. You can use basic photo editing tools to crop and adjust the contrast, brightness and other settings.

When it comes to posting images, try to keep them consistent and relevant to your brand. Showcase your products and services, highlight customer reviews or feature people using your products. Having visually appealing images that accurately represent what your business has to offer can help create a lasting impression on potential customers.

Post Consistently
When it comes to Instagram, consistency is key. You should create a schedule you are comfortable with where you post relevant content regularly in order to keep your followers engaged and interested. This could include product updates, customer stories, contests, and more. You should also use relevant hashtags in order to get discovered by potential customers who are searching for businesses like yours.

You want to be sure to post on a regular basis, but also in a way that makes sense for your business. For example, if you’re a clothing company, it makes more sense to post at least once a day with new styles and trends.

It’s important to post frequently and consistently to gain followers and engagement. Your followers will come to expect posts from you, and they’ll be more likely to engage with your content if they know what to expect. Try to stick to the same posting schedule to keep your audience engaged and interested in what you have to offer.

You can also use scheduling tools like Hootsuite or Buffer to help keep track of your posting schedule. These tools allow you to plan out and schedule posts in advance, so you don’t have to worry about forgetting to post something.

When it comes to creating content, don’t be afraid to get creative. People love seeing unique posts that capture their attention. Experiment with different visuals, videos, stories, and captions to see what resonates with your audience.

By staying consistent with your posting schedule, you’ll be able to reach more people, increase engagement, and ultimately grow your Instagram following.

Feature: Leverage Instagram Highlights
Highlights are a great way to showcase what your small business is all about. You can use them to provide users with an overview of who you are and what you offer.

The first thing you should do is create a few highlights based on the topics that are relevant to your business. These could include product information, services, customer stories, behind-the-scenes looks, and more.

You can also use this feature to make it easier for users to navigate your profile by adding thematic highlights for each category. For instance, if you’re a boutique clothing store, you could create highlights for each type of clothing such as dresses, tops, skirts, and accessories. That way, customers can easily find what they’re looking for without having to scroll through all your posts.

Using Highlights is also a great way to give your profile a professional and polished look. You can add custom titles and cover images for each highlight to ensure that everything looks neat and organised. This will give your profile a sense of purpose, making it easier for people to find what they’re looking for.

Finally, you can use Highlights to give users an insight into the unique aspects of your business. Think about what makes your business stand out from the competition and make sure to showcase those things in your Highlights. This will help you build trust with potential customers and make them more likely to purchase from you.

Highlights are a great way to give your profile an organised and professional look while providing potential customers with an insight into who you are and what you offer. Take advantage of this feature and use it to showcase what your small business is all about.

Having an active and engaging Instagram profile can help you to promote your products / services effectively, build relationships with potential customers, and generate leads. But managing your Instagram account can be time-consuming and overwhelming with the sheer number of tasks required to keep your account running smoothly.

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Feature: Instagram Stories
Instagram Stories are a great way to get your small business noticed on the platform. With Instagram Stories, you can post photos, videos, GIFs and Boomerangs that appear at the top of the news feed for 24 hours. You can also add text, polls, quizzes and stickers to your stories.

Using Instagram stories for your small business will help you reach more potential customers.

Here are some tips on how to use Instagram Stories for your business:

Use text and stickers: Add text and stickers to your stories to highlight important information about your business or products.

Share behind-the-scenes content: Share candid photos and videos of your team or customers using your product or service. This can be a great way to show potential customers what it’s like to work with you or purchase from you.

Feature customer stories: You can use stories to feature customer stories or testimonials. Showing positive customer experiences can help new customers trust your business.

Ask questions: Use polls or quizzes in your stories to ask questions and get feedback from your followers. This can help you understand what type of content resonates most with them.

Share promotions: Use stories to announce any promotions you have running and link to a landing page or product page.

By taking advantage of Instagram Stories, you can increase the reach of your small business and make more connections with potential customers.

 

Feature: Instagram Live
Instagram Live is a great way to engage with your followers and build relationships with potential customers. It also allows you to showcase your products and services in real-time. When you use Instagram Live, people can easily view your content without having to search for it, which can be incredibly beneficial for your small business.

To get started with Instagram Live, you’ll first need to tap on the camera icon at the top left of your screen. You’ll then be given the option to either ‘Go Live’ or ‘Create’. Select ‘Go Live’ and you’ll be taken to the live streaming page where you can begin broadcasting your content.

When you go live, you’ll be able to interact with viewers in real-time by responding to comments and questions they post. This can help to create more engagement and interest in your brand. Additionally, going live can help establish a more personal connection with your followers and customers, as they’ll be able to get a better sense of who you are and what your business is all about.

Once you’ve finished streaming, you’ll have the option to save your live video for later. This can be beneficial for those who weren’t able to view your live broadcast and will help your content reach a wider audience.

Overall, using Instagram Live is an effective way to connect with your followers and generate more interest in your small business. With its real-time capabilities, it’s an ideal platform to broadcast content that is timely and relevant. So, don’t miss out on this great opportunity – start using Instagram Live today!

Don’t Forget Captions & Hashtags
Make sure you add captions to each post so that viewers can get a better idea of what the post is about. Utilize hashtags to draw attention to certain posts and get your content seen by even more potential customers. While hashtags may seem like a small detail, they actually play a big role in getting discovered on Instagram. By including 2-3 relevant hashtags with each post, you can increase visibility and potentially reach thousands of new viewers.

Geo Tag Your Posts
Geotagging is a great way to boost the visibility of your small business on Instagram. Geotags are tags that you can add to your posts to indicate where they were taken or where they are relevant. When someone searches for a certain location, posts with geotags will be shown in the search results. By adding geotags to your posts, you increase the chances of being found by potential customers who are looking for businesses in their area.

It’s important to keep in mind that when you geotag your posts, you should always use the same place each time you post. This will help Instagram users recognize and connect with your brand as they will see that you are actively engaging in their location.

Another great way to utilize geotags is to tag popular locations. This can help your posts get more visibility from people who aren’t necessarily looking for your business but are simply interested in seeing what is happening in the area. Additionally, tagging popular places can give you access to an engaged audience which could lead to more followers and potential customers.

To make sure that your geotagging is effective, it’s important to keep it consistent. If you constantly move around, make sure to update the geotag for each post so that it’s accurate and current. It’s also important to use the same language for each geotag as this will help create an image of your business in the minds of potential customers.

By utilizing geotags on Instagram, you can increase your visibility and attract potential customers to your small business. Geotagging helps you stand out and reach a larger audience so make sure to take advantage of this powerful tool!

Run Instagram Ads
Once you have done all you can organically to boost your small business on Instagram, it could be time to start looking into promoted posts and advertising options to reach a new and wider audience.

Ads are one of the most effective ways to grow your small business on Instagram. Ads allow you to target specific audiences and locations and boost your posts to a larger audience. You can use ads to increase awareness of your business and drive sales.

When creating ads, it’s important to focus on creative visuals and captivating copy. You want to make sure that your ad stands out and captures the attention of your target audience. Keep your ads focused on what makes your business unique and why customers should choose you.

Also, it’s important to take advantage of all the tools available when creating ads. You can use video ads, carousel ads, stories ads, and many more types of ads. Experiment with different types of ads to see which ones work best for your business.

Lastly, don’t forget to track the performance of your ads. Pay attention to the results and adjust your ad strategy if necessary. This will help you get the most out of your ad budget and make sure you’re reaching the right people.

 

Instagram is one of the most popular social media platforms today, and it can be a powerful tool to help your small business grow. If you’re looking for an effective way to reach a larger audience and increase your customer base, Instagram is the perfect platform. Now you are armed with some of the best strategies and tips to help you use Instagram to its full potential to promote your small business and take it to the next level.

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Jordan Cannon: Marketing Specialist
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