Social Media Advertising: Which Platform is the Most Influential?

December 3, 2022

Social Media Advertising: Which Platform is the Most Influential?

Are you looking to expand your social media advertising efforts? Social media has changed the way people connect and engage with one another, but it’s also changed how companies reach out to potential clients and customers. With over 4.7 billion social media users worldwide,  you can leverage these platforms to easily target your audience no matter the niche your business falls into. The issue lies in which platform is the most influential, as each of them attract unique demographics and target markets.

You might be asking yourself, which social media platform is best for my business? Or which social media platform is the most influential? Do you use Facebook, Twitter, Instagram or something else? All of these social media platforms are viable places to advertise your business, but which one you choose can have an impact on how well your advertising performs as well as what kinds of customers you attract.

social media agency Brisbane

If you are having trouble deciding which platforms to use for your social media advertising, this guide will help you decide what platform works best for your business’s needs so you can start seeing more results from your social media marketing strategies! And if it’s not on here, maybe it doesn’t need its own strategy at all! The five most influential social media platforms are as follows…



When it comes to social media advertising, one platform stands out as being the most influential and widely used – Facebook. With over 2.9 billion monthly active users and more roughly 36.8% of Earth’s entire population use Facebook today, Facebook is one of the most powerful tools for digital marketers and businesses alike.

Facebook Advertising

As a social media platform, Facebook allows businesses to reach potential customers in ways that weren’t previously possible. Through targeted ads, businesses can get their products and services in front of their ideal audience. Facebook also offers detailed insights and analytics about how users are interacting with each ad, allowing businesses to adjust their campaigns accordingly.

Additionally, Facebook provides access to an extensive collection of marketing tools, such as its Ads Manager platform, where businesses can create, manage and track their ads. Facebook also offers its own Creative Hub, which allows businesses to easily create beautiful and effective ad content.

In addition to its targeting capabilities, Facebook’s ability to quickly spread messages across the web makes it the go-to choice for many businesses. Because of its vast user base, what starts as a small post or ad can quickly become a major story or trend. As such, businesses are able to leverage the power of word of mouth to help spread their message and boost their sales.


Get the Most Out of Your Facebook Ads with a Brisbane Agency
Facebook Ads are a powerful way to reach potential customers, build relationships with them, and increase sales for your business. With the ability to target audiences with specific interests, demographics, and behavior, we create campaigns that will help your business grow and thrive. Get in touch.


Facebook Influencers
Social media influencers are people who have a large following and influence on social media platforms. They can be celebrities, athletes, entrepreneurs, or just everyday people who have established a presence online. When it comes to marketing and advertising, working with social media influencers can be incredibly beneficial.

There are many benefits of using Instagram influencers to create custom campaigns for your business.  They are often more trusted by their followers than traditional marketing campaigns due to their authenticity and strong bond, built over time, with their followers. This trust comes from the fact that these influencers don’t just make money by endorsing brands but also provide genuine content that their followers appreciate.

Many brands are now partnering with Facebook influencers to create custom campaigns and reach more people on the platform. One of the primary advantages of using influencers is that they have access to a larger audience. If you’re trying to reach a specific demographic, partnering with an influencer who appeals to that group can be extremely effective.

For example, if you’re selling fitness products, you could work with a fitness-focused influencer to spread awareness about your brand. Influencers can also be powerful advocates for your business, providing testimonials or reviews about your products or services.

Influencer campaigns can be tailored to a specific audience and targeted to a particular location or demographic. This makes it easier for companies to reach their desired audiences, allowing them to get the most out of their marketing budgets.

In conclusion, it’s clear that Facebook is one of the most influential social media platforms when it comes to marketing and advertising. Brands that are looking to maximize their marketing efforts should consider utilizing Facebook influencers to reach their target audiences and drive results. Many companies are realizing they can’t do this alone and need to partner with influencers in order to gain traction on these various platforms. Businesses have even started hiring dedicated social media marketers just to handle influencer relations! 

Overall, it’s easy to see why Facebook is the most influential and widely used social media platform for advertising. With its vast user base, powerful analytics, and comprehensive suite of tools, Facebook makes it easy for businesses to get their message out there and find success with social media advertising.


One of the most popular and influential social media platforms is YouTube. YouTube boasts 2.4 billion monthly active users, meaning over 30% of the world’s population use YouTube actively.

YouTube Advertising
This video streaming platform has become a powerful tool for advertisers, offering a great way to reach potential customers.

One of the biggest advantages of advertising on YouTube is the ability to target audiences based on specific criteria, such as age, gender, interests, and more. This allows businesses to tailor their ads to target the right people and ensure that they get the best return on their investment. YouTube also offers different ad formats and placements, so you can tailor your campaigns to your exact needs.

YouTube has a massive global reach with viewers in more than 88 countries and territories. This means that businesses can target potential customers from all around the world. 

Advertising on YouTube can be an effective way to reach a wide audience and build brand awareness. Not only does it have a large user base and the ability to captivate and excite through video advertising, but their ads also allow viewers to quickly and easily learn more about your business’s product or service. With the right strategies, businesses can create compelling ads that are sure to attract attention and deliver results. 

YouTube Influencers

YouTube provides an opportunity to market products and services through sponsored videos. By creating videos that are informative and entertaining, businesses can build brand loyalty and increase visibility. Additionally, the platform allows businesses to track their success, making it easy to measure the effectiveness of their campaigns.

Overall, YouTube is one of the most influential social media platforms when it comes to advertising. With its vast user base, interactive features, and tracking capabilities, it offers businesses a great way to reach potential customers and build brand loyalty. As the world of advertising evolves, YouTube may not always be at the top. However, as it stands now, this online video streaming platform remains one of the most influential social media sites available to companies who want to advertise their products or services.


With over 1.4 billion monthly users, over 18% of the entire population can be found on Instagram making it a highly effective platform for building brand awareness. Companies can use creative visuals to capture users’ attention and create meaningful connections with their target audience. By creating strong relationships with their followers, businesses can gain valuable insights into their target market, helping them develop more effective marketing strategies in the long run.


Instagram Advertising 

Overall, Instagram is an incredibly influential social media platform that offers numerous advantages for businesses looking to start Instagram advertising.. From targeting capabilities to visual appeal, Instagram has everything you need to create successful campaigns and get your business noticed. If you’re looking for a quick way to grow your customer base and have high expectations, then this platform is perfect for you.

Instagram opens up the lines of communication between your business and its customers. You can engage customers through direct messaging or via Stories to communicate brand launches or updates in a timely manner. However, one of its most unique features is live video streaming; it allows companies to connect directly with consumers and give them a real-time experience of what they offer.

If your business is interested in turning Instagram into a lead generation platform, here at illure we are an Instagram ads agency passionate about getting the best ROI for your Instagram campaigns. We are an Instagram management service who can handle your Instagram strategy from start to finish and increase your brand awareness. 


Instagram Influencers
In recent years, Instagram has emerged as one of the most influential social media platforms for advertising. By leveraging influencers, brands have been able to reach large, engaged audiences at a fraction of the cost of traditional methods.

Influencers on Instagram are users with a large, loyal following who post content related to their lifestyle or interests. They often collaborate with brands in order to promote their products or services. This type of marketing is extremely effective because the influencer’s followers trust their opinion, and therefore are more likely to purchase the products they recommend.

It’s not just big brands that benefit from this type of marketing, however. Smaller businesses can also take advantage of influencer marketing by choosing influencers with smaller followings that still have an impact on their target audience.

The key to successful influencer marketing on Instagram is finding the right influencer for your brand. You need to make sure that the influencer you choose is someone your target audience will trust and connect with. It’s also important to have realistic expectations and give the influencer room to express themselves. If done correctly, influencer marketing can be an incredibly powerful tool for gaining exposure and boosting sales.

Working with influencers can give your brand visibility and recognition. When an influencer endorses your product or service, their followers will take notice and may become interested in learning more about it. As long as you partner with the right influencer, you can easily gain recognition from their existing fan base.


Instagram Management and Influencer Agency
Having an active and engaging Instagram profile can help you to promote your products / services effectively, build relationships with potential customers, and generate leads. But managing your Instagram account can be time-consuming and overwhelming with the sheer number of tasks required to keep your account running smoothly.

That’s where Instagram management comes into play! Illure is an Instagram influencer agency who can help your business better manage your Instagram advertising and influencer campaign goals. We use Instagram ads to powerfully grow your brand and implement custom designed strategies to
 drive website traffic and increase leads to your business. Get in touch with us. 



TikTok now has 1 billion monthly active users and is one of the quickest growing platforms of 2022. As the newest social media platform on the block, TikTok has quickly become one of the most influential social media platforms out there. With its playful, interactive, and visually engaging content, it’s easy to see why TikTok has been so successful in engaging users.

TikTok Advertising
One of the main advantages of using TikTok for social media advertising is the ability to target a younger demographic. Unlike other platforms, TikTok allows marketers to tailor their content specifically to a younger audience, which is ideal for targeting Gen Z and Millennial users. This can be especially beneficial for businesses who are looking to capture the attention of younger audiences.

Finally, TikTok’s interactive features make it an attractive platform for businesses who are looking to engage their audiences more effectively. From creating unique content to posting polls and quizzes, TikTok allows businesses to get creative with their social media marketing campaigns and build stronger relationships with their customers.

TikTok is quickly becoming one of the most influential social media platforms due to its ability to target a younger demographic, its wide reach, and its interactive features. With these advantages, businesses can use TikTok to create effective social media advertising campaigns that will help them reach a larger audience and build stronger relationships with their customers.


TikTok Influencers
The popularity of TikTok influencers has skyrocketed over the last few years and shows no signs of slowing down. In fact, many influencers are using TikTok as their launch platform before making it big on other social media networks such as YouTube and Instagram. By connecting with the right influencers and using creative strategies, businesses can tap into this powerful platform and reach their target audiences effectively.


Twitter has over 480 million monthly users. One of the biggest benefits of Twitter is its real-time data capabilities. Through analytics and reporting tools, businesses can track how their campaigns are performing and make tweaks and adjustments as needed. This data can be used to optimize campaigns for maximum efficiency.

Twitter Advertising
Additionally, Twitter Ads allow for laser-focused targeting, allowing brands to target specific demographics or interests.

Overall, Twitter is one of the most effective social media platforms for businesses looking to drive engagement and sales. By taking advantage of its targeting capabilities and real-time data analysis, brands can easily optimize their campaigns and reach their target audience more effectively.

As a business-oriented platform, LinkedIn is known for providing high-quality results for its users. According to research from the Content Marketing Institute, LinkedIn is the most effective platform for B2B lead generation and brand awareness. Additionally, 94% of B2B marketers use LinkedIn as part of their content strategy.

When it comes to targeting potential customers, LinkedIn allows businesses to target specific audiences based on job title, industry, seniority level, company size, geography, and more. This enables businesses to accurately target the right people with their message.

For businesses looking to gain more visibility and influence in the social media world and within their industry, LinkedIn is definitely a platform worth considering. With its powerful targeting capabilities and engaging features, it’s easy to see why so many businesses rely on it for their success.



So, which social media platform is the most influential when it comes to advertising and marketing? Each platform has its own strengths and weaknesses, and the answer to this question depends on your goals and target audience. However, many brands find success with Instagram, YouTube, and Facebook due to the sheer size of their user bases. With the right strategy and execution, any of these platforms can be incredibly effective for gaining exposure and growing your business.

Some key takeaways for reaching a relevant audience on these platforms include;

  • Ensure all advertising campaigns are highly targeted towards your target audience and ideal customer personas. This way you will be using your budget to only engage with relevant potential customers which results in high quality leads and better ROI from your campaigns. 
  • Working with social media influencers on a campaign allows you to hand pick talent whose content, values and audience align with your ideal target segments. 
  • Refer to the general demographics of each platform to better understand the primary age, location, gender and interests of each user, as well as the types of content they prefer to consume. This data will provide a guideline for which platform your business should invest the move time in. 

When considering which platform has the greatest influence, you’ll notice there’s not an easy answer; each of these platforms offer something different. Each company will need to evaluate what type of influence they want from a platform and then choose accordingly.


Social Media Advertising Agency for Your Business
We turn social media advertising into a key lead generation tool! Our highly tailored social media advertising campaigns allow your business to reach ideal customers through the networks they already frequent on a daily basis; Facebook, Instagram, TikTok and LinkedIn.

Social media advertising has become one of the most cost effective ways to reach new customers and grow your business. We deliver high performing ads that drive leads to your website.
Jordan Cannon: Marketing Specialist



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